This past Thursday night, amid swirling speculation concerning an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
Although it is by no means a flawless news source, her words resonated to many. It remains one of the organizations where you can find grounded and mostly dependable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.
An Uncertain State Amid a Corporate Battle
However CNN, now 45 years old, finds itself in a precarious position as two massive media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the fate of CNN has turned into a major game of business acquisition, rather than as a question of what benefits the news-consuming public.
“Here is one more case of the profound systemic issues with origins in many years of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.
“The narrative is crafted as a financial tale with influential figures as the central actors, but there is very little discussion of the public interest,” Pickard said.
The Additional Layer: The Former President
This situation is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” antagonist.
Think back to the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is one reason why he appears to favor Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Possibility of More Turmoil
It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. That would be a welcome development to many at the network, but it’s far from a secure position. That structure could pave the way for CNN for another sale. There is no finish line.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by the government,” Wu argued.
The Fundamental Problem and a Potential Solution
Whatever happens regarding CNN, the bigger problem persists.
“Our current system is a profoundly structure that undermines democracy, but we must resist the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is very unlikely now, but that should not imply it will be impossible forever.
Policies that strengthen independent news organizations, aid local journalism, fund public media, and outlaw the consolidation of media power in very few hands are achievable – they are necessary for a robust democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be pieces in the latest merger game.